The New Nevis Island Tourism Brochure
Charlestown, Nevis
October 7, 2008
Tourism officials on Nevis launched a new marketing tool to lure visitors to the island. The improved Nevis Tourism Destination Brochure “Nevis Naturally”, was launched recently, with the addition of a five minute video presentation of the destination by the Nevis Tourism Authority (NTA) at its conference room.
The brochure with a new concept, packaging and paper choice will be distributed at the World Travel Market to travel and tour operators around the world and circulated locally.
Permanent Secretary in the Ministry of Tourism Mr. Tyrone O’Flaherty described the brochure as another important tool in the valuable work of the NTA and regarded the new concept as timely. The Authority is charged with the promotion of Nevis.
“In this day and age when so many people are using the internet to make their travel arrangements it is a challenge, really, for the traditional forms of marketing to stay in touch,” he said.