
Luxury Tourism In St. Kitts Is The Goal
Photo By Erasmus Williams
Basseterre, Saint Kitts – Nevis
June 25, 2008 (CUOPM)
Targeting the luxury traveler may seem out of sync given the current economic climate of soaring fuel prices, high air fares, inflation and a sagging dollar.
But not to Sen. the Hon. Richard “Ricky” Skerritt, St. Kitts and Nevis’ Minister of Tourism, Sports and Culture.
“We’ve got challenges, to be sure, but I’m reading the right market,” he was quoted by Gay Nagle Myers in the Travel Weekly ““ the National Newspaper of the Travel Industry.
When St. Kitts moved from 350 years of sugar production to a tourism-based and tourism-driven economy in 2005, Minister Skerritt was instrumental in orchestrating a revised tourism policy and a strategic tourism plan. Key elements of the plan included the development of high-end resorts with residential components.
“The luxury market continues to look for investment opportunities in second and third homes,” he said. “St. Kitts is a fresh opportunity.”
However, the current economic scenario forces travelers to be more creative and careful in their quest for vacation experiences, according to Skerritt, who said: “More than 50 percent of our revenue comes from tourism. St. Kitts has to fight for market share where there is growth.”
