Huey Sargeant and Cory Tyson
Charlestown, Nevis
June 27, 2008
Director of the Department of Information in the Nevis Island Administration (NIA) Mr. Huey Sargeant described De Fever, a new interactive entertainment initiative on Nevis Television (NTV) as successful. The programme which was designed to attract the island’s younger population was launched on June 10, 2008.
In an interview along with NTV’s producer Mr. Cory “Masablue” Tyson, Mr. Sargeant explained that the half hour Tuesday night programme with a repeat on Friday, was part of the Department’s strategy to involve younger persons and to enhance the programming which had not included an interactive programme.
“So far so good and we are pleased especially based on the response. So far we have had three different shows and it’s like we have tweaked it and we continue to tweak it.
“In terms of enhancing NTV’s programming, the target really is to attract younger viewers. We have had complaints over the years that we had a set of programming that was general and attracted the older population, adults, and academics but then with this [De fever] you we are moving away from the “Ëœtalking heads’. Basically you [audience] are tired of seeing persons just sitting in front of the camera and read a script of just talk at the audience. This show is far more interactive than anything that we have had previously,” he said.