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November 11, 2009
Premier of Nevis and Minister of Tourism Hon. Joseph Parry said that the strategy being used by Nevis tourism officials at the ongoing World Travel Market (WTM) in London recommend Nevis as a destination that had maintained its standards, in spite of the current economic situation.
He said on Tuesday that the Nevis delegation led by Permanent Secretary in the Ministry of Tourism Mr. Tyrone O’Flaherty, would market the island to its loyal customers in the luxury demographic. The WTM commenced on November 09 and concludes on the 12th.
“Not everyone is looking for deals and steals in this economy but people are looking for value [and] that’s exactly what Nevis offers.
“It is important to maintain our brand integrity and continue to pursue our market initiatives which clearly target the upscale traveller.” He said.
Premier parry contended that Tourism on Nevis would be buoyed by the existing British Airways weekly flight and the start of a second flight into St. Kitts which is slated to commence on March 30th.
“Other European flights into Antigua and St. Maarten with easy connections into Nevis and the unprecedented number of Nevis inns and hotels working closely with United Kingdom tour operators such as British Airways Holidays, Carrier, Aspire Holidays and Just St. Kitts and Nevis will certainly keep Nevis among the preferred choices of vacation destinations in the region,” he said.
Mr. Parry described the WTM as a must attend four day business to business event which presented a diverse range of destinations and industry sectors to United Kingdom and international travel professionals.
“It is a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business under one roof.
“By attending the World Travel Market and meeting with trade partners, Nevis will efficiently, effectively and productively gain immediate competitive advantage and stay abreast with the largest developments in the travel industry,” he said.
Meantime, Mr. Parry also noted that Nevis was also represented at the Conde Naste Traveller Luxury Travel Fair which was also held in London ahead of the World Travel Market.
The Tourism Minister explained that that consumer show was a collection of the finest and most unique holiday experiences from around the world which presented the most exclusive resorts, first class travel specialists, five star hotels and luxury tour operators.
He noted that Deputy Chairman of the Nevis Tourism Authority (NTA) Ms. Keesha Jones and Ms. Julie Claxton of the NTA who were also part of the delegation to the WTM had attended the event in an effort to meet with potential visitors and to search out exclusive holiday opportunities.
“Though we’re a small destination, we are large enough to offer a very big holiday and that is a focus of our participation in these events,” the Minister of Tourism explained.
A number of Nevis Hoteliers and stakeholders in the industry also formed part of the delegation to the WTM.