Culinary Heritage Highlighted On Tour
The Nevis Tourism Authority (NTA) recently completed a highly successful promotional tour in the United Kingdom, working in partnership with the St. Kitts Tourism Authority. Led by CEO Devon Liburd, the Nevis delegation held a series of meetings and networking sessions with more than thirty leading travel professionals. These interactions provided an ideal platform to highlight Nevis as a premier vacation destination and explain why it deserves a top spot on every traveler’s list.
Engaging with Travel Professionals
The NTA team met one-on-one with top-tier travel agents to showcase the island’s distinctive appeal. Through personalized discussions, they emphasized Nevis’s combination of natural beauty, rich history, and high-quality accommodations. The meetings fostered stronger relationships with key travel industry figures and reinforced the island’s position in the competitive global tourism market.
Highlighting Culinary Heritage at a Media Event
A major highlight of the tour was a successful media event organized by the NTA’s public relations team. Eleven prominent travel writers and influencers gathered for an immersive culinary experience that introduced them to the flavors and traditions of Nevis. The event featured a cook-a-long class at The Cookery School in London, where guests prepared Nevis-inspired dishes with guidance from acclaimed local chef Berecia Stapleton.
Before the cooking session began, CEO Devon Liburd and James Cabourne presented to the media, providing insights into Nevis’s rich culinary heritage and explaining why the island’s cuisine adds to its allure as a travel destination. The experience left a lasting impression on the participants and inspired them to share Nevis’s unique culinary culture with their audiences.
Building Connections with Key Partners
The promotional tour also included important discussions with organizations and tour operators committed to expanding Nevis’s reach. These meetings featured:
- Diversity and Inclusion, to explore opportunities related to Nevis Culturama and other diaspora-focused events
- Inspire My Holiday, to discuss their 2024 marketing initiatives
- MD Hablo, to identify new marketing opportunities
- Trailfinders Tour Operators, to strengthen travel packaging and promotion
These strategic connections will help Nevis appeal to diverse markets, including travelers seeking authentic cultural experiences and members of the Caribbean diaspora.
Strengthening Ties with the Diaspora
The meeting with Diversity and Inclusion highlighted the importance of engaging the Caribbean diaspora (#ad), particularly through cultural celebrations like Nevis Culturama. By fostering these relationships, the NTA aims to encourage more diaspora travelers to reconnect with their roots and explore the island’s traditions and natural beauty.
Commitment to Global Promotion
Reflecting on the tour’s success, CEO Devon Liburd said, “We are thrilled with the outcome of our promotional tour in the UK. The meetings and engagements allowed us to showcase the unique beauty and offerings of Nevis to key travel professionals and media influencers. We are confident that these efforts will further enhance Nevis’ reputation as a must-visit destination.”