Basseterre, St. Kitts – Nevis
January 30, 2008
The Kittitian Fruit Plate which began as a concept to encourage the production of fruit and find a market for its sale continues to do well.
Marketing Officer of the Department of Agriculture Mr. Alistair Edwards revealed that the idea was that of his Marketing Unit, when it began pushing the production of several goods at the closure of the sugar industry. The Unit did market research and found that there was an unsatisfied demand for assorted fruit.
He said that whenever the Agriculture Department is invited to an event the representatives make sure to take Kittitian Fruit Plates which can form part of the refreshments for the event. The Marketing Officer said that farmers bring the fruit to the Department which then puts the various fruit together considering that individual farmers may harvest only one type of fruit. Edwards noted that several farmers package the fruit plate themselves for sale at their vending stalls.