Kelly Fontenelle – St. Kitts Tourism Director
The St. Kitts Tourism Authority has announced the conclusion of Elison “Tommy” Thompson’s tenure as Chief Executive Officer, marking the end of a period defined by recovery, growth, and renewed global visibility for the destination. Thompson served in the role for two and a half years, during which he played a central role in guiding St. Kitts through the challenges of the COVID-19 pandemic and positioning the island for long-term success. Kelly Fontenelle has now stepped in as the new CEO, bringing decades of experience in tourism and event management to the organization.
A Period of Recovery and Strategic Growth
During Thompson’s leadership, the St. Kitts Tourism Authority focused heavily on restoring traveler confidence and rebuilding the tourism sector following unprecedented global disruption. Through targeted sales and marketing initiatives, the destination successfully transitioned from pandemic-related restrictions to a period of steady recovery and renewed demand.
These efforts were designed to reintroduce St. Kitts to international and regional markets while reinforcing its reputation as a safe, welcoming, and culturally rich destination. Thompson’s approach emphasized creativity, strategic partnerships, and a clear vision for sustainable tourism growth.
Expanding Airlift and Accessibility
One of the most significant achievements of Thompson’s tenure was the expansion of airlift and overall accessibility to St. Kitts. Increased connectivity played a key role in driving visitor arrivals and strengthening the island’s competitive position within the Caribbean.
Under his leadership, St. Kitts experienced notable growth in both international and regional air service, including the introduction of the first year-round direct flight from the New York metropolitan area. Additional lift was secured through expanded or new service with multiple major carriers, improving travel options for visitors from North America and the wider region.
- Year-round direct service from the New York metro area
- Expanded regional connectivity across the Caribbean
- Improved access for both leisure and cruise travelers
These developments helped support consistent visitor flows throughout the year and reduced seasonal dependence, an important factor in building a resilient tourism economy.
Growth in Cruise Tourism
In addition to airlift, St. Kitts emerged as one of the fastest-growing cruise destinations in the Caribbean during Thompson’s time as CEO. Strategic engagement with cruise partners resulted in increased ship calls and passenger arrivals, further strengthening the island’s tourism footprint.
A notable milestone was the arrival of one of the world’s largest cruise ships in early 2024, underscoring St. Kitts’ growing appeal and capacity to accommodate high-volume cruise tourism. This growth provided expanded opportunities for local businesses, tour operators, and cultural attractions.
Launching a New Global Brand
Thompson also led the introduction of a new destination brand campaign titled “Venture Deeper.” This initiative sought to move beyond traditional sun-and-sand marketing by highlighting St. Kitts’ natural landscapes, warm hospitality, and deep cultural heritage.
The campaign aimed to attract travelers seeking meaningful experiences and authentic connections, positioning St. Kitts as a destination that rewards exploration and curiosity. Through this global branding effort, the island gained increased visibility and resonance in competitive travel markets.
Innovative Visitor Experiences and Year-Round Promotion
Innovation was another hallmark of Thompson’s leadership. The Tourism Authority launched the “Kittitian RumMaster” experience, a first-of-its-kind immersive activity designed to give visitors a deeper understanding of the island’s rum-making traditions and cultural identity.
To further encourage year-round travel, the Authority also introduced the “Summer of Fun” initiative, showcasing a vibrant lineup of events and festivals across St. Kitts and Nevis. This program highlighted the destination’s diversity and helped spread visitation beyond peak seasons.
- St. Kitts Music Festival featuring internationally recognized artists
- St. Kitts and Nevis Restaurant Week
- Nevis Mango Festival and Nevis Culturama
- Caribbean Premier League Cricket matches
These events reinforced the islands’ reputation as a dynamic cultural hub while delivering tangible economic benefits to local communities.
Reflections and a Look Ahead
Reflecting on his tenure, Thompson expressed pride in the destination’s recovery and confidence in its future. He noted that guiding St. Kitts from pandemic restrictions to full recovery was both an honor and a privilege, emphasizing the strength of the local community and the island’s unique appeal.
As the Tourism Authority moves forward, Kelly Fontenelle assumes leadership with more than 25 years of experience in tourism and event management, with a strong focus on Caribbean travel. Her background positions her to build on the foundation established over the past several years while steering St. Kitts toward its next phase of growth and innovation.
The transition marks a new chapter for the St. Kitts Tourism Authority, one rooted in momentum, opportunity, and a continued commitment to showcasing the destination on the global stage.