Nevis is among five regional countries and a private company that have launched a new branding campaign in conjunction with the Caribbean Tourism Organization (CTO) and the Caribbean Hotel Association (CHA).
Besides Nevis, the other “Charter Partners” are The Bahamas, Puerto Rico, the United States Virgin Islands and Sandals and Beaches Resorts.
According to a release, the aim is to raise awareness of the unique vacation experiences available to consumers, as well as the diversity of the destinations and facilities throughout the region, all linked with one identifiable Caribbean logo.