Mark Brantley – Minister of Nevis Tourism
Nevis’ tourism sector is experiencing a powerful resurgence that is driving economic recovery on the island and surpassing expectations set during the post-Covid rebuilding phase. According to the Minister of Tourism in the Nevis Island Administration (NIA), the Honourable Premier Mark Brantley, tourism performance is not only rebounding but reaching levels never before recorded in Nevis.
Speaking at a press conference on May 28, Premier Brantley expressed confidence and optimism about the direction of the island’s tourism industry. He noted that the recovery has been swift, sustained, and supported by measurable financial indicators that reflect increased visitor activity across accommodation, dining, and related services.
Tourism Performance Surpasses Pre-Pandemic Levels
Premier Brantley highlighted that Nevis is now recording what he described as “pre-pandemic-plus” numbers, signaling a stronger tourism sector than existed before global travel disruptions.
“We’re not just seeing a resurgence,” he said. “We are seeing numbers that the island has never seen before. Tourism in Nevis right now is really phenomenal.”
This exceptional performance is particularly notable as it demonstrates not only recovery, but growth beyond historical benchmarks. The Premier emphasized that the island’s appeal has strengthened among travelers seeking meaningful, authentic Caribbean experiences.
Tourism Development Levy Shows Sustained Growth
One of the clearest indicators of tourism’s rebound is the performance of the Tourism Development Levy (TDL), a two percent charge applied to restaurant bills and hotel accommodations. Revenue from the levy has shown consistent year-over-year increases in 2024.
- March 2024 TDL revenue increased by 7.45 percent compared to March 2023
- April 2024 receipts rose by 2.41 percent over April 2023
- May 2024 collections increased by 16.73 percent compared to May 2023
Premier Brantley explained that these percentage increases translate into strong dollar figures, further confirming the sector’s momentum.
- March TDL revenue totaled $364,035
- April TDL revenue reached $523,711
- May TDL revenue stood at $441,317 at the time of reporting
Low Season Defies Expectations
Traditionally, May marks the beginning of Nevis’ low tourism season, a period when visitor numbers typically decline. However, the Premier revealed that May 2024 has defied this trend.
“Collection for May is up 22.3 percent over our pre-Covid numbers in 2019,” he stated. “May would normally be considered a month when we start to drop drastically because that is the start of the low season.”
This performance underscores the strength of current demand and suggests that Nevis’ tourism product is attracting consistent interest throughout the year.
Recognition of Nevis Tourism Authority Leadership
Premier Brantley praised the efforts of the Nevis Tourism Authority (NTA) for its role in driving the island’s success. He commended the leadership of NTA Chief Executive Officer Devon Liburd and the organization’s board for their strategic planning and execution.
The NTA’s focus on targeted marketing, brand positioning, and destination storytelling has helped Nevis stand out in a competitive global tourism landscape.
Authentic Caribbean Experience Drives Demand
The Premier attributed much of the island’s growth to pent-up travel demand and a renewed interest in Nevis’ distinctive tourism offering. Travelers are increasingly seeking destinations that deliver authenticity, tranquility, and cultural depth.
“More and more discerning guests are recognizing that Nevis remains a very special place,” Premier Brantley said.
This authentic Caribbean experience includes uncrowded beaches, historic charm, lush landscapes, and a slower pace of life that differentiates Nevis from larger, more commercialized destinations.
Marketing, Airlift, and Strategic Partnerships
Several additional factors are contributing to Nevis’ tourism growth. The Tourism Minister pointed to expanded marketing efforts in key source markets, increased visibility through international campaigns, and the impact of resort-level promotions.
The Four Seasons Resort Nevis continues to play a significant role in attracting high-value travelers, while new and improved airlift into the Robert L. Bradshaw International Airport on neighboring St. Kitts has made the destination more accessible.
Together, these elements are strengthening Nevis’ position as a premium Caribbean destination and supporting long-term economic stability for the island.
Positive Outlook for Nevis’ Tourism Future
With strong revenue performance, sustained visitor demand, and growing international recognition, Nevis’ tourism sector is positioned for continued success. The current rebound is not only restoring confidence but reshaping expectations for what the island can achieve in the years ahead.
As global travel continues to evolve, Nevis’ emphasis on authenticity, quality, and strategic growth appears to be delivering results that benefit both visitors and residents alike.