Permanent Secretary of Tourism – Tivanna Wharton
St Kitts and Nevis is experiencing a strong resurgence in its tourism sector, with recent figures indicating a steady return to pre-COVID visitor numbers. Guided by the administration of Prime Minister Dr Terrance Drew, the 2023–2024 tourism season has shown significant improvement across several key areas.
Permanent Secretary in the Ministry of Tourism, Tivanna Wharton, shared an update during the radio and television program InFocus on February 14, 2024. She highlighted the progress made since the country reopened its borders in 2022, noting that the recovery has exceeded expectations for such a short period of time.
Visitor Numbers Approaching Pre-Pandemic Levels
According to Wharton, the nation recorded approximately 133,000 stay-over visitors in 2023. She explained that this milestone signals strong momentum toward reaching pre-COVID arrival numbers, which serve as the current benchmark for recovery.
She emphasized that achieving this level of growth in just one year since reopening is a major accomplishment for the tourism sector. The rapid rebound reflects the dedication and strategic planning undertaken by the ministry and its partners.
Post-Pandemic Strategies and Initiatives
Marketing and Promotion Efforts
Wharton explained that the Ministry of Tourism has actively implemented multiple initiatives to strengthen the sector post-pandemic. These efforts include partnerships with marketing companies to promote the destination’s unique experiences and attractions.
Key initiatives have focused on:
- Highlighting the island’s diverse tourism offerings
- Engaging new and returning markets through targeted campaigns
- Showcasing cultural, natural, and adventure-based activities
Strengthening Industry Relationships
The Ministry has also prioritized collaboration with airlines, travel partners, and international organizations. These partnerships play an essential role in maintaining flight routes, expanding market reach, and ensuring the country remains visible within the global tourism industry.
Wharton noted that maintaining these relationships will be vital in pushing the sector even closer to its pre-pandemic performance levels.
Outlook for the Tourism Sector
With continued strategic planning and strong partnerships, the Federation is well positioned to build on this positive momentum. The Ministry of Tourism expects that as long as these initiatives remain in place, the nation will continue progressing toward full recovery, creating more opportunities for economic growth and community development.
The impressive rebound in visitor arrivals is a promising sign for tourism stakeholders, businesses, and residents who rely on the industry’s success.