Brantley is the Tourism Minister and Premier of Nevis
CHARLESTOWN, NEVIS — During his recent budget address, the Honourable Mark Brantley, Premier of Nevis, reported steady growth in the island’s tourism sector. He noted increased bookings across hotels, restaurants, and other service areas, emphasizing the government’s continued investment in building a resilient and sustainable tourism industry.
Tourism Sector Growth and Cruise Arrivals
Premier Brantley highlighted positive trends in both stay-over and cruise tourism. The island continues to attract interest from several cruise lines, including:
- Wind Surf
- Sea Dream 1 and 2
- Star Flyer
- Sea Cloud 2
“In the area of cruise tourism, we continue to receive interest from cruise lines such as Wind Surf, Sea Dream 1 & 2, Star Flyers, Sea Cloud 2 and others,” Brantley said. “Our budget theme underscores our commitment to laying a sturdy foundation for the future — one that ensures enduring economic success while preserving the beauty and culture of our land.”
The Four Pillars of Sustainable Tourism
Brantley explained that Nevis’ approach to tourism development is guided by the “4 P’s” framework — People, Planet, Profit, and Partnerships. This model ensures that economic growth aligns with community welfare and environmental preservation.
1. People
The “People” pillar focuses on the local community, visitors, and the workforce within the tourism industry. It emphasizes the importance of ensuring that tourism benefits residents, enhances quality of life, and respects the island’s cultural heritage and traditions.
“Sustainable tourism involves respecting and preserving the cultural heritage, traditions, and ways of life of the people of Nevis,” Brantley said.
2. Planet
The “Planet” aspect commits Nevis to environmentally responsible tourism. Recognizing that tourism can have adverse effects, the government aims to minimize ecological impact through green initiatives such as:
- Conserving energy and water
- Reducing waste and pollution
- Supporting eco-friendly transportation options
3. Profit
“Profit” focuses on the long-term economic benefits of sustainable tourism. It includes investments in infrastructure, marketing, and services that support both visitors and local businesses.
“It recognizes the economic value of natural and cultural assets and seeks to leverage them responsibly for long-term financial gain,” Brantley explained.
4. Partnerships
Brantley emphasized that sustainability cannot be achieved alone. Effective partnerships require collaboration between multiple stakeholders, including government, the private sector, community organizations, and international partners.
“Effective partnerships involve cooperation between governments, local communities, the private sector, and NGOs,” he said. “It also extends to international collaboration that supports sustainable tourism practices.”
Achievements and Upcoming Projects
Brantley noted that the 4 P’s framework guided several key achievements in 2023, including Nevis’ successful hosting of the Caribbean Tourism Organization’s 10th Biennial Human Resources Conference. Held at the Four Seasons Resort Nevis from October 30 to November 1, 2023, the event welcomed over 160 delegates from across the Caribbean, with speakers from the United States and Canada.
“It provided valuable exposure for the destination and ensured that our local tourism practitioners benefited from the wealth of information shared during the event,” Brantley said. He also thanked sponsors and partners for helping to deliver an authentic Nevisian experience.
Investing in Local Attractions
The Premier highlighted ongoing improvements to several key tourist destinations across Nevis. Among them:
- Malcolm Guishard Recreational Park: Now in its second year of operation, the park continues to attract thousands of visitors. The government plans additional investments in seating, playgrounds, exercise areas, and landscaping.
- Pinney’s Beach Enhancement Project: Currently 50 percent complete, this project includes drainage improvements, upgraded roads, lighting, parking, and a centralized sewage system. Completion is expected by mid-2024.
- Bath Stream: One of Nevis’ most visited destinations, Bath Stream is undergoing major upgrades, including new bathroom facilities, changing rooms, seating, parking, and landscaping. The Gazebo pool will also be resurfaced.
Premier Brantley concluded his remarks by reaffirming his administration’s commitment to sustainable tourism and long-term economic resilience. “This approach ensures that tourism not only drives economic growth but also contributes to the well-being and strength of Nevis,” he said.