Nevis, West Indies. ?A Non-Tourist-Trap? Blog About Nevis.

Smartphone Users To Receive Tourism Information Via Mobile App

Basseterre, St. Kitts – Nevis
May 17, 2012 (CUOPM)

An exciting new multi-media Campaign, incorporating advanced audio recognition technology, was launched by the St. Kitts Tourism Authority on 12 May 2012, in partnership with British Airways and the Telegraph Media Group (TMG).

This joint campaign will run key activities in May, June and September incorporating broadcast, mobile, online and print.

According to the St. Kitts Tourism Authority, with the focus on driving bookings and sales through special British Airways Holidays offers, the campaign’s highlight in May will be the TV broadcast of a 30-minute programme on St. Kitts.

Using audio recognition technology, users of iPhone, iPad and Android phones will be further engaged with added value content via the St. Kitts Experience mobile app.

Representing TMG’s first commercial augmented reality campaign, ‘St. Kitts Experience’ explores the island through its heritage & culture, food and drink, leisure activities, sports and Kittitians themselves.

Broadcast commenced on Saturday 12 May on Sky 231 and freesat 402 – and is weekly until 23 June.

Viewers who download the ‘St Kitts Experience’ app will receive additional content directly to their iPhone or iPad, which can be shared on social media (Twitter, Facebook and Google +1).

In addition, users can request more information on the destination or check out the fantastic offers on ba.com/stkitts.  Sky+ customers will additionally be able to record the programme for viewing later.

Rosecita Jeffers, CEO of the St. Kitts Tourism Authority, said, “in today’s increasingly social media and mobile environment, this year’s campaign with British Airways and TMG offers an innovative way to bring the destination to life like never before, while also offering the potential to drive bookings from the UK market. The on-going partnership with these two strong UK brands offers a huge kudos to the St. Kitts brand and confirms this destination’s embracing of the global tourism trends.”

James Lancaster, Director, Specialist Sales, TMG said: “We are delighted to be pushing the boundaries and incorporating augmented reality into an extensive client campaign.  Working with St. Kitts Tourism Authority, British Airways, Aurasma and Information TV has been a truly collaborative partnership and we look forward to seeing how this resonates with our multi-platform audiences.”

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British Airways’ Flight At St. Kitts Airport
Photo By Erasmus Williams

Basseterre, St. Kitts – Nevis
May 29, 2011

Rosecita Jeffers, CEO, St. Kitts Tourism Authority recently concluded an official seven day visit to the UK, during which she met with key members of the industry as well as media to further strengthen St. Kitts partnerships in the market.

At a high-level review meeting with British Airways and BA Holidays, the performance of the twice-weekly route and its impact on visitor arrivals and growth in the UK market, was a key focus of discussion.  Representing the airline at the meeting were several key personnel including Alison Nicholls of Business Development; Masha Krasilnikova of Marketing and Claire Buckland of BA Holidays.

Commenting on the meeting, Rosecita Jeffers said, “We were pleased to hear from BA that the route continues to perform well with projected autumn and winter sales looking positive;  this on-going success two years on from that first flight in to St. Kitts, encourages us to maintain an optimistic outlook in what is still an uncertain period in the industry.”     
 
The positive impact of the BA route on visitor arrivals from the UK and the island’s current position in the market also remained important discussion points for the CEO at tour operator meetings with Exsus, and with Cox & Kings, who has recently announced new programmes in to St. Kitts.  Later, in Manchester, during an informal lunch event, strengthening UK partnerships in the North West and stimulating growth in sales remained key discussion points with trade partners including Travel Counsellors, Gold Medal/Thomas Cook, Worldwide Travel Solutions and Azure.

Media were also kept abreast with news about St. Kitts with meetings focusing on the appeal of St. Kitts as a destination, how it differentiates from other Caribbean islands as well as the upcoming 15th Anniversary of the St. Kitts Music Festival.  Media heard about island’s key attractions, its natural and unspoilt beauty, genuine hospitality and the authentic and traditional holiday experience that visitors would find in St. Kitts.

The highlight and final leg of the official UK visit was the Telegraph St. Kitts rum-tasting event, which afforded the CEO the opportunity to meet directly with consumers, readers of the Telegraph, who were interested in St. Kitts. Following a welcome speech given to the audience at the event, Rosecita remarked, “The record numbers who applied for tickets to attend can only be attributed to the appeal that St. Kitts now has in the UK market and underlines the strength of partnerships without which this project would not have been possible.”
 
St. Kitts is currently served twice-weekly on Saturday and Tuesday from London Gatwick by British Airways, the first scheduled carrier to provide regular airlift to the island. The BA aircraft  uses a three class, 280 seat Boeing 777 aircraft holding 40 Club World seats, 24 World Traveller Plus and 216 World Traveller seats.

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Port Zante St. Kitts – Aerial View
Photo By Erasmus Williams

Basseterre, St. Kitts – Nevis
January 13, 2011 (CUOPM)

Top travel website AOL Travel has announced that St. Kitts and Nevis earned the #4 spot on its January 10th list as compiled by journalist Jordan Simon.

Minister of Tourism, Sen. the Hon. Richard Skerritt says the new accolade is an indication that that the development strategy for the destination is working.

This latest achievement follows closely on the recent December 10th release which ranked St. Kitts on the Top 10 List for 2011 by British Airways. St. Kitts achieved the number 4 spot on both lists.

“Earning this distinction from two top travel entities is a clear indication that our strategy for the development of St. Kitts’ destination experience is working,” said Senator Skerritt, Minister of International Transport.

“We have been making significant strides forward in terms of new developments while ensuring that our natural assets, rich heritage and authentic local culture remain intact and protected.  This welcome publicity from AOL Travel and British Airways is only the beginning of the rewards that our efforts will bring to the island and people of St. Kitts and Nevis”

British Airways revealed its list of top ten destinations for 2011 in a December 2010 press release which ranked St. Kitts with Marrakech, San Diego and New York as its highest projected growth destinations for the next year.

The airline launched weekly service to St. Kitts from London (Gatwick) in January 2009, which was subsequently increased to twice weekly in March 2010.  British Airways was also named St. Kitts’ Tourism Partner of the Year in the island’s 10th Annual Tourism Awards in October 2010.

An article appearing on January 10, 2011 on AOL Travel subsequently included St. Kitts on its list of top destinations for 2011.

Mentioning the lush rainforests, history, beach bars, excellent diving and hiking, it also notes the plantation inns mixed with value lodging and new developments underway.

AOL Travel is a top web property with content and advertising reaching more than 90 percent of all the web’s travelers.  Total readership is estimated at more than 2 million Unique Monthly Viewers (UMV).

Located in the northern Leeward Islands of the Caribbean, St. Kitts offers a diverse tourism product developed from the destination’s natural beauty, cultural heritage and rich history.  The island’s stunning variety of tourism attractions include hiking through the tropical rainforest, riding the scenic railway that connects the island’s sugar plantations, visiting the Caribelle Batik factory, touring Brimstone Hill Fortress National Park, the only man-made UNESCO World Heritage Site in the Eastern Caribbean, and the more traditional vacation pastimes such as watersports, golf, shopping, tennis, gourmet dining, gaming at one of St. Kitts’ two casinos or simply relaxing on one of the island’s sandy beaches.  Guests can select from accommodations ranging from intimate plantation inns to larger hotels or resorts.

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